Are you considering Webflow as your website building platform but unsure about which pricing plan suits your needs? You’re not alone.
As a website strategist who has helped dozens of businesses transition to and scale with Webflow, I understand the importance of choosing the right plan.
In this comprehensive guide, you’ll gain a clear understanding of Webflow’s updated pricing structure for 2025, helping you make an informed, cost-effective decision.
Webflow Site Plans Explained
General Website Plans
Webflow offers robust Site Plans for everyone from bloggers to enterprises. Here’s a breakdown:
- Starter Plan (Free): Ideal if you’re just testing the waters. Limited to 2 static pages, it’s perfect for prototyping.
- Basic Plan ($18/month): Great for simple, brochure-style websites with minimal interactivity.
- CMS Plan ($29/month): Tailored for content-rich websites like blogs, portfolios, or news outlets. Includes CMS Collections and 2,000 CMS items.
- Business Plan ($49/month): Designed for high-traffic sites needing increased form submissions, CMS items, and bandwidth.
- Enterprise Plan (Custom Pricing): For companies requiring advanced scalability, security, and white-glove support.
eCommerce Plans
If you’re building an online store, Webflow offers three eCommerce Site Plans:
- Standard Plan ($42/month): Perfect for small stores getting started.
- Plus Plan ($84/month): A mid-tier option for growing stores requiring more products and lower transaction fees.
- Advanced Plan ($235/month): Best for large-scale operations with high sales volume and extensive product catalogs.
Webflow Workspace Plans Detailed
Workspace Plans manage the backend and collaboration side of Webflow. They’re split into plans for in-house teams and external professionals.
For In-House Teams
- Starter (Free): Best for individual use or very small internal teams.
- Core ($28/month): Enables staging, increased users, and code export capabilities.
- Growth ($60/month): Adds advanced permissions and scaling options for larger teams.
- Enterprise (Custom Pricing): Offers tailored roles, security, and compliance for enterprise needs.
For Freelancers & Agencies
- Starter (Free): Allows you to explore and build personal projects.
- Freelancer ($24/month): Great for managing multiple client sites with client billing options.
- Agency ($42/month): Ideal for teams handling many projects with need for team collaboration and increased capacity.
Key Updates in 2025
Webflow’s pricing and structure have seen notable changes in 2025:
- Role-Based Seat Pricing: Now you pay based on user roles: Full, Limited, or Free. This allows you to scale teams more efficiently.
- Restructured Plans: Certain features like custom code and advanced SEO settings are now shifted to Workspace plans.
- Feature Sunset: Webflow Logic and User Accounts are being phased out, with a shift toward an integrated ecosystem.
- Price Adjustments: Expect modest increases across Site and Workspace plans.
- Transition Grace Period: Existing users will get a grace period and personalized support during the shift.
Additional Costs to Consider
- Domain Name: Around $10–$15/year if not using Webflow’s default subdomain.
- Templates: Professional templates range from $29 to $129.
- Third-Party Integrations: Depending on functionality, tools can cost from free up to $4,000/month.
Webflow vs. Competitors
If you’re still weighing your options, here’s how Webflow stacks up:
- Wix: Easier for beginners, but limited design flexibility.
- Squarespace: Beautiful templates, but not as dynamic for interactions.
- Shopify: Better for heavy-duty eCommerce, but lacks design freedom.
- WordPress: Highly customizable, but requires third-party plugins and more hands-on maintenance.
Webflow strikes a unique balance of design control, CMS power, and professional-grade hosting.
Choosing the Right Plan for You
- Beginners: Start with the Free Site and Workspace plans to learn the ropes.
- Content Creators: The CMS Site Plan with Core or Freelancer Workspace will suit your needs.
- Businesses: Opt for the Business Site Plan paired with the Growth Workspace Plan.
- eCommerce: Choose between Plus and Advanced based on your transaction volume and product range.
- Agencies: Agency Workspace Plan provides flexibility for managing multiple client projects.
Conclusion
Choosing the right Webflow pricing plan in 2025 comes down to knowing your goals and matching them with the right combination of Site and Workspace plans. With Webflow’s enhanced flexibility and new pricing model, you’re empowered to build exactly what you envision—without overpaying for features you don’t need.
As someone who’s helped clients across industries migrate to and thrive on Webflow, I can confidently say it’s one of the most powerful, scalable platforms available today. Use this guide to align your vision with the right plan and unlock Webflow’s full potential.
Ready to build smarter? Start with a free plan and scale when you’re ready.
